Lovemarks
Lovemarks
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Publication year: 2004
Pages: 221
Binding: Paperback
Language: English
Publisher: Murdoch Books
ISBN: 1740454200
Lovemarks: The Future Beyond Brands by Kevin Roberts redefines the way we think about branding and consumer loyalty. In this groundbreaking book, Roberts explores the concept of "Lovemarks"—brands that go beyond mere recognition and inspire deep emotional connections with consumers. He argues that brands must create loyalty beyond reason by tapping into people's emotions, fostering love, and building lasting relationships. Filled with real-world examples and insights from the world of marketing, Lovemarks offers a fresh perspective on how businesses can move from being liked to being loved. It's a must-read for marketers, business leaders, and anyone looking to build stronger, more meaningful connections with their audience.