Second to None 6 Strategies for Creating Superior Customer Value

This book is in excellent condition.  It has a few age spots on the very outer edges of a few pages but the book is otherwise pristine and easy to read.  It's a good one.

In "Second to None," Ian Brooks unveils six powerful strategies to help businesses create unparalleled customer value. This insightful guide emphasizes focusing on value, ensuring customer success, competing on value rather than price, offering extra benefits, seeing through the customer’s eyes, and reducing costs. Through practical advice and real-world examples, Brooks provides a roadmap for businesses to elevate their customer service and achieve sustained competitive advantage. Perfect for business leaders and entrepreneurs, this book is a must-read for anyone looking to excel in customer-centric strategies.