Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss

NOTE:  THIS IS AN EX-LIBRARY BOOK so it will have the usual markings and wear that you'd expect in a library book. Don't panic, however, it is still mostly good. You also need to know that it is a bit grubby, but not terribly so.  Despite all of that it is quite readable.

Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.